About Switch

Switch was established as a business dedicated to working with business owners looking to grow their enterprises offering a range of coaching and mentoring services in 2008. However, John Matthew had been coaching as a Certified Business Coach since 2004.

His experience includes having either commenced or been involved in some 17 small business enterprises since 1976.  As such, he understands the trials and tribulations of business ownership. On the other hand, he understands what he calls "the dignity of self-employment" – the reasons people opt for life as a business owner.

Why "Switch"?

In order to achieve objectives and to ensure that the outcomes of a business improve, it is logical that some form of Change must occur.

Change from….

Change to…..

  • spending so many hours tied to the business
  • limited cashflow or profitability
  • dissatisfied customers
  • a chaotic workplace


  • a realistic work/ life balance
  • a growing business that has consistent cashflow and a high return on the investment
  • customers that sing the praises of the business, recommendations that result in more trade
  • a business that works like clockwork, with committed employees all working on the same page


Because we understand that a systems-based approach to small business van be a game-changer, we have developed a specific program to support the element of change.

We call it aSyst Business…. www.asystbusiness.com.au

To facilitate this area of focus, Kirsty Dellar joined the business. Having developed her successful retail enterprise Salty’s Surf’n’Skate on the back of checklists and systems, she has the ideal skillsets and experience to pass on to other business owners.